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Don’t Freak Out When Part Of Your Original Hypothesis Was Wrong If you showed me a bunch of random early stage startups and asked me to select the ones disproportionately likely to be successful, I’d bet on the teams which are able to turn a hypothesis into a test and a test into learnings with the…

Almost 4.5 million new businesses launched in 2020, an unexpected surge of some 205,000 more applications for new startups than the previous year. While exciting new trends indicate that some of…

If you understand the job that the customer wants to hire a product or service for, you can more accurately develop products and create marketing messaging tailored to what customers are trying to accomplish.

Most founders typically ask us the same 8 go-to-market strategy questions. In this article, we give you answers to these common questions.

A surprisingly large number of early-stage startups I see pitching for investment are LLCs instead of C-Corps. Since common sense is the collection of all the things that everyone knows except you, I’ve put together this mini-overview of what a startup founder needs to know about choosing a corporate structure.

Finding an equity split that all co-founders are comfortable with is a crucial step toward success

What are unit economics? Some say unit economics are the foundation of financial success for any business and therefore essential for early stage startups.